Atlas South Sea Pearl has earned an enviable reputation as a world-leading producer of “nature’s most precious gift” the South Sea pearl. Famed for their size, lustre and beauty, Atlas has been farming these living gems since 1992 and is justifiably proud of the quality of pearls that has resulted from 15 years of experience. Through the Indonesian subsidiary, PT Cendana Indopearls, Atlas operates pearl farms spread across the Indonesian archipelago including Bali, Lombok and West Papua. Having invested heavily in research and development, human resources, community relations and technology transfer, Atlas has ensured its place as a leader in the pearling industry.
Atlas is a specialist in producing white, silver and gold South Sea pearls. Their international team of scientists and research students has been working at the farms to guarantee the best quality of grown pearls. Through a dedicated approach to research and quality control, Atlas has achieved a world first in producing pearls of consistent colour and beauty. Over 98% of all pearls harvested are white or silver with hints of pink and blue and a lustrous finish of finest quality, a feat unmatched by any other producer of this queen of gems.
Atlas south sea pearl is a public company, listed on the Australian securities exchange (ASX), with offices in Perth, Australia, Sanur, Denpasar, Bali and Kuala Lumpur, Malaysia. It has recently launched a beautiful range of designer, handcrafted pearl jewellery. Atlas’s pearling venture in North Bali is open to public for tours, pearl seeding and harvest demonstrations and pearl sales in the showroom. The first exquisitely appointed jewellery showroom has been opened in Sanur, Bali with more showrooms in Ubud, Nusa Dua, North Bali and Seminyak – with another to open on December 23rd, watch this space. The visitors to Bali have the unique opportunity of buying and collecting Atlas’ pearls at the showrooms dotted around, at considerable discounts, cutting out wholesalers and middle man, so it’s advisable to take advantage and visit one of the showrooms whilst here.
Pearl oysters are totally reliant on the sea environment for their survival. To this end, Atlas takes its role as an ocean custodian extremely seriously. Committed to best environmental practice, the Atlas pearl farms have supported the work of international conservation groups. In Bali, Atlas has actively assisted in coral reef and mangrove rehabilitation work and shore erosion. The Company has developed an extensive recycling venture with half the proceeds going to a staff loan facility.
In 2007, Atlas supervised the building of a dedicated conservation ship. The “Kalabia” supports the work of Conservation International and The Nature Conservancy in Raja Ampat, now considered to be the most bio-diverse marine habitat left on the planet. Ocean patrols established by Atlas have led to the cessation of fish bombing and poisoning on reefs within the Company’s influence. The credentials of Atlas South Sea Pearl have been backed by Conservation International’s Senior Advisor, Dr Mark Erdmaan, who says: “In my professional opinion, pearl farming is the most environmentally-friendly marine resource industry that I’ve encountered in sixteen years’ experience in marine conservation. This is particularly true in the case of Atlas South Sea Pearl, which sets a very high standard for corporate responsibility both with respect to the environment and the welfare of the indigenous communities in proximity to their operations. In our conservation program in Raja Ampat, Papua, Atlas south sea pearl has been a trusted and exceedingly helpful conservation partner and has provided invaluable in-kind support to activities ranging from patrols to conservation research to environmental education for local schoolchildren.” The same applies to Bali, where the farm tour is a wonderful day trip to the northern shores of Bali.
Please contact +62 (0) 361 284455 for further information.
Ph: 0361-732202, Fax: 0361-732168
www.atlassouthseapearls.com.au
